born in Israel, 1979
lives and works in Tel Aviv

Harel Luz focuses on the capitalist culture and the way in which this culture sanctifies objects. He addresses objects as consumer products, consumer products as objects of passion, and art as a commodity and as an object of desire. Unlike many of the artists presenting at the exhibition, Luz does not search, collect, find or acquire his objects.He creates them himself With great meticulousness, he sculpts or draws highly desired luxury products that indicate status, prestige and money, and he does this specifically with the meagerest of materials - cardboard and plaster, paper and graphite (all are industrial materials, readymade in themselves): a Gucci shoe, a New Balance running shoe, a Rolex watch. From the outside, the objects look like the real thing, perhaps even more beautiful than the original. But a closer look reveals the deception - the means of production are cheap, the seams are exposed. The perfection of a beautiful drawing of a Rolex watch is cracked by a blue-green fly standing on it, and a sticker of a huge red circle connects all this to the world of art by the well-known "Sold" symbol, a representation of power and money.